This project focused on the development of textile prints for Lala Berlin. The designs were created using a mix of digital and traditional techniques, combining watercolor, hand drawing, and mark making, then refined in Photoshop.
Following the brand’s seasonal briefing and its signature kufiya-inspired identity, the goal was to translate these elements into fresh, wearable prints that align with the label’s aesthetic.
The process emphasized print development as the central outcome, highlighting the transition from initial artistic exploration to final, production-ready designs.
